1 | Discovering Your Personality Traits
Brief
What makes someone fall in love with your brand? We’re here to find out and we want to know it all: who your audience is, who your employees are, where you’ve been and where you want to go. We’ll uncover your most lovable personality traits, but we’ll also look at those quirky imperfections. We’ll take the time to discover exactly who you are and what makes you uniquely you.
2 | Defining Your Personality
Brand Guide
Your brand’s personality is the foundation for your company’s message and how to communicate that message. We will define your personality with the tools that are appropriate for your brand, including typography, colors, logos, packaging, promos, print collateral, website, retail presence and environment design. We’ll use a consistent language across all mediums to reinforce your unique personality and give you distinctive positioning and appeal. We will bring your brand to life.
3 | Passing It On
Implementation
Once we’ve discovered who you are and have defined your unique brand personality, it’s time to share it with the world. We’ll manage the brand launch and implementation process internally from start to finish; from launching your website and marketing programs, to overseeing your signage and environment design. We’ll make sure your brand communications are consistent, impactful and culturally relevant. And ultimately, we want people to fall in love with your brand. We envision it engaging and inspiring everyone involved, including your investors, your employees, your vendors, and especially, your customers.
