what’s more awesome than getting to create art as your job everyday? being published in book full of pretty pictures, of course! ferroconcrete’s package design for first blush gets acknowledged by the international design community via berlin-based publisher, die gestalten verlag.
our work is featured in their new book, boxed and labelled. it’s an honor to be celebrated alongside such great company.
yo shared her experiences in establishing the pinkberry brand and explained the key to making brands come alive – it’s all about personality!
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congratulations to our swirly client and their first international store. here’s to frozen dessert in the hot desert!
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source: adweek
brand strategist eric alper discusses how today’s great brands are going beyond traditional marketing, and are allowing the products themselves to generate word of mouth momentum, while placing more weight on the consumer experience. this was exactly the goal with pinkberry – to create more than just a great product, but something that would make people talk, share, remember and ultimately fall in love with. we believe that the consumer is the most powerful marketing tool out there. when they love a product, their loyalty is infinite.
Tags: alper, brand, concrete, eric, ferro, ferroconcrete, mouth, santosa, stories, strategist, success, word, yo
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the dieline recently featured our latest packaging endeavor, éple.
www.thedieline.com
Tags: concrete, dieline, eple, ferro, ferroconcrete, packaging, santosa, yo
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