ferroconcrete

boxed and labelled

ferroconcrete — Thu, 19 Nov 2009 22:10:27 +0000

what’s more awesome than getting to create art as your job everyday? being published in book full of pretty pictures, of course! ferroconcrete’s package design for first blush gets acknowledged by the international design community via berlin-based publisher, die gestalten verlag.

our work is featured in their new book, boxed and labelled. it’s an honor to be celebrated alongside such great company.

listeners tuned into print magazine’s live webcast, making consumers fall in love with your brand

ferroconcrete — Fri, 13 Nov 2009 22:01:18 +0000

yo shared her experiences in establishing the pinkberry brand and explained the key to making brands come alive – it’s all about personality!

pinkberry cools off kuwait

ferroconcrete — Fri, 02 Oct 2009 17:59:36 +0000

congratulations to our swirly client and their first international store. here’s to frozen dessert in the hot desert!

word of mouth success stories

ferroconcrete — Thu, 30 Jul 2009 20:52:46 +0000

source: adweek
brand strategist eric alper discusses how today’s great brands are going beyond traditional marketing, and are allowing the products themselves to generate word of mouth momentum, while placing more weight on the consumer experience. this was exactly the goal with pinkberry – to create more than just a great product, but something that would make people talk, share, remember and ultimately fall in love with. we believe that the consumer is the most powerful marketing tool out there. when they love a product, their loyalty is infinite.

a fresh look for summer fruit

ferroconcrete — Thu, 30 Jul 2009 18:53:39 +0000

the dieline recently featured our latest packaging endeavor, éple.
www.thedieline.com

Pinkberry: A Lesson in Marketing

ferroconcrete — Fri, 10 Jul 2009 17:31:31 +0000

source: Creativity and Innovation

Many people would agree that Pinkberry is responsible for catalyzing the organic frozen yogurt trend that has swept California (can anyone say Fraiche, Red Mango, Culture, Yogurt Stop, etc?!) and other parts of the country. I think Pinkberry owes much of its success not only to its deliciously tart product, but also to its ingenious marketing, packaging, and branding. In this fascinating video, Yolanda Santosa speaks about developing the Pinkberry brand and motto: Swirly Goodness.

pinkberry 2.0 swirls out

ferroconcrete — Mon, 15 Jun 2009 19:05:28 +0000

ferroconcrete designed a new website for pinkberry and aims to help build an online community united by their love for swirly goodness.

ferroconcrete dances with miss me jeans

ferroconcrete — Wed, 13 May 2009 22:53:18 +0000

ferroconcrete designed a miss me promo for their wango tango free jeans giveaway.

great images live long and prosper

ferroconcrete — Wed, 06 May 2009 21:53:27 +0000

ferroconcrete beams up an exciting new promo for mptv’s star trek image series.

mptv steals the show

ferroconcrete — Wed, 15 Apr 2009 22:35:30 +0000

Ferroconcrete takes home the 2009 Graphic Design USA Web Design Award for the mptv website.