07 10 09 | Pinkberry: A Lesson in Marketing

source: Creativity and Innovation

Many people would agree that Pinkberry is responsible for catalyzing the organic frozen yogurt trend that has swept California (can anyone say Fraiche, Red Mango, Culture, Yogurt Stop, etc?!) and other parts of the country. I think Pinkberry owes much of its success not only to its deliciously tart product, but also to its ingenious marketing, packaging, and branding. In this fascinating video, Yolanda Santosa speaks about developing the Pinkberry brand and motto: Swirly Goodness.