source: adweek
brand strategist eric alper discusses how today’s great brands are going beyond traditional marketing, and are allowing the products themselves to generate word of mouth momentum, while placing more weight on the consumer experience. this was exactly the goal with pinkberry – to create more than just a great product, but something that would make people talk, share, remember and ultimately fall in love with. we believe that the consumer is the most powerful marketing tool out there. when they love a product, their loyalty is infinite.
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