ferroconcrete | company

ferroconcrete is a branding + design co. driven by simple and smart ideas. we believe enduring brands cannot exist without design.
brands don’t have platform limitations across print, web, motion or any other media. a brand has infinite possibilities, and can creatively incorporate design into everything, literally. to put it simply, successful branding equals clear communication + good ideas—and good ideas have no boundaries.

we’ve been working side by side with pinkberry since its inception, managing all aspects of their visual brand. our brand strategy has included everything from packaging and collaterals, to website and environmental graphic design. (check out our fast company article: pinkberry’s secret recipe to overnight branding success)
ferroconcrete is comprised of designers and writers who collaborate on the following types of projects: corporate identity, advertising, custom publishing, brand development and personalized design solutions.

reinforced concrete | press

Boxed and Labelled
Nov 09: First Blush
our work for First Blush is featured in boxed and labelled

communication arts
sept 09: exhibit
the éple brand represents the company's belief that decadently packaged fruit can comparable to fine chocolates. the name éple was inspired by the first fruit temptation in the garden of eden.

communication arts
sept 09: insights
yolanda santosa discusses the reasoning behind her 10am-7pm work schedule, why people should polish their presentation skills and her ambition to rebrand a museum.

communication arts
sept 09: webpick of the day
pinkberry.com

creativity and innovation
jul 09: pinkberry: a lesson in marketing
many people would agree that pinkberry is responsible for catalyzing the organic frozen yogurt trend that has swept california (can anyone say fraiche, red mango, culture, yogurt stop, etc?!) and other parts of the country. i think pinkberry owes much of its success not only to its deliciously tart product, but also to its ingenious marketing, packaging, and branding. in this fascinating video, yolanda santosa speaks about developing the pinkberry brand and motto: swirly goodness.

click to view the aiga video
http://www.aiga.org/content.cfm/video-gain-2008-santosa

fast company
mar 09: pinkberry’s secret recipe to overnight branding success
with a personality every bit as sweet as a serving of pomegranate frozen yogurt topped with fruity pebbles, pinkberry creative director yolanda santosa charmed the audience at the y conference with her secret recipe to branding the great small business phenomenon of our time.

the art directors club
mar 09: q&a with yo santosa
i have always loved concrete and the color grey, and came across the word ferroconcrete when i was doing research in school. ever since, i’ve always loved that word. and the letters
f-e-r-r-o-c-o-n-c-r-e-t-e look perfect next to each another.

communication arts
mar/apr 09: 50th anniversary issue
first blush packaging
ferroconcrete branded this relatively new company featuring juices and teas made from wine grapes. a new transparent label allows the natural juice shades to take center stage.

communication arts
dec 08: exhibit
first blush is “grape juice all grown up,” and takes a more sophisticated approach by focusing on the themes of color, beauty and the prized health benefits that grape juice offers.

aiga
oct 08: boundless love of branding
the root of successful branding is good communication and good ideas—and good ideas have no boundaries.

communication arts
aug 08: fresh
ferroconcrete’s philosophy is quite simple: design applies to everything.

communication arts
apr 08: fresh
design seems to have a way of seeping into everything, even when we aren’t conscious of it.

aiga los angeles feature
mar 08: ferroconcrete pours it on
yolanda santosa and her new venture, ferroconcrete, is creating a strong foundation for growing brands.

royal academy of arts magazine, u.k.
spring 08: lights, cranach, action!
santosa also anticipated a negative reaction: “after we finished with our project, we thought people were going to hate us for desecrating all these paintings.”

graphic design usa 45th anniversary issue
jan 08: people to watch in 2008, yolanda santosa
we’ve sought out and spotlighted a cornucopia of creative professionals who make news, influence thought and improve the design community.

computer arts, u.k.
oct 07: q&a yolanda santosa
the 3 time emmy-nominated motion graphics designer is moving into print work. we find out why.

graphic design usa
oct 07: pinkberry
santosa’s approach was to translate pinkberry’s already popular sentiment into the branding while preserving the beauty of its minimal methodology.

aiga los angeles
aug 07: member spotlight, yolanda
what are your inspirations?
concrete. square edges. akzidenz grotesk.

recognition

graphic design usa: 2009 american graphic design awards
pinkberry in-store walls
pinkberry holiday campaign

graphic design usa: 2009 american web design award
mptvimages.com

aiga xcd: cultural design competition
judge: yolanda santosa
june, 2009

ida awards
pinkberry menu – 1st place, print collateral
pinkberry autumn wall – 1st place, exhibits
pinkberry valentine’s promo – 1st place, ads
pinkberry website – 3rd place, website design

aiga: y design conference
speaking engagement: yolanda santosa, ferroconcrete
march 26-28, 2009, san diego, ca

aiga: gain business and design conference
speaking engagement: yolanda santosa, ferroconcrete
october 23-25, 2008, new york city

graphic design usa: 2008 american design award
the pinkberry brand

2008 adc young guns 6 recipient
yolanda santosa

creativity awards 38
pinkberry.com

communicator award of excellence, gold
pinkberry.com

communicator award of distinction, silver
pinkberry.com

aiga: uclax
speaking engagement: yolanda santosa on ‘building brands into skyscrapers’
june 11, 2008

art center: 3×3
speaking engagement: yolanda santosa on branding
june 5, 2008

emmy nomination
ugly betty

300: the art of the film
special thanks list, yo santosa
300

emmy nomination
desperate housewives