Fruit was the original temptation in the Garden of Eden and all of the branding for èple, from the name to the packaging, gets its inspiration from that very idea. Ferroconcrete designed a brand that exudes the decadence of a sinful treat yet allows you to indulge in something healthy. As the tagline suggests, èple is not only good for you, it is the house of decadent fruit.

This project encompassed brand strategy, positioning, identity, development of brand line, naming and language, retail packaging, website and stationery.