project-firstblush
You may associate vibrant, rich colors, fresh, ripe grapes and elegant bottles with wine, that same sophistication now applies to grape juice.
Made from the wine grape varietals of Cabernet, Chardonnay, Merlot and Syrah, First Blush is a juice that Ferroconcrete has transformed into something much more grown up. Recognizing the juice as the soul of the brand, Ferroconcrete allowed it to shine through the transparency of the elegant glass bottles and made it the focus of all its branding.
From the website and packaging, to the print, the image of the grape reminds us that this juice is fresh-picked and the lively splashes evoke lightness. First Blush is natural, healthy and fresh off the vine; the Antioxidant Super Juice even the most sophisticated wine drinker would love.
First Blush is grapes all grown up.
This project encompassed development of brand language, retail packaging, point of purchase displays, website, marketing collaterals and newsletters.
