Ferroconcrete helped launch früute’s adventures in cookies by creating a comprehensive identity system that was applied across multiple brand touch points, including brand naming, product naming, website and packaging. Like many of Ferroconcrete’s Identity systems, brand language and tone were created to enhance the brand’s messaging and personality. The design direction for früute uses an exceptionally clean and modern, creating an engaging and unique experience for a premium product that’s entirely unordinary.

This project has encompassed Identity, brand strategy and positioning. Store designArt direction of photography. Development of brand lines and language. Retail packaging and point of purchase displays. Website and newsletters as wellas marketing collateral, environmental graphics, signage Event concepts