Stylish. Modern. Rebellious.

Who says sex toys have to be taboo? We say, why not embrace sexual curiosity and exploration. Ferroconcrete designed the new Hustler Toys brand and packaging with an attitude that is alluring, stylish and chic. Inspired by Hustler’s rebellious reputation as well as the latest styles, colors and innovations, the brand promotes luxury and self-expression, while encouraging customers to put their reservations aside and be adventurous.

This project has encompassed comprehensive brand strategy, positioning, brand guide, identity, art direction of photography, development of brand language, naming, retail packaging, point of purchase displays, website, marketing collaterals, newsletters and stationery.