Film

Television

Network Branding

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creativity and innovation
jul 09: pinkberry: a lesson in marketing
many people would agree that pinkberry is responsible for catalyzing the organic frozen yogurt trend that has swept california (can anyone say fraiche, red mango, culture, yogurt stop, etc?!) and other parts of the country. i think pinkberry owes much of its success not only to its deliciously tart product, but also to its ingenious marketing, packaging, and branding. in this fascinating video, yolanda santosa speaks about developing the pinkberry brand and motto: swirly goodness.

click to view the aiga video
http://www.aiga.org/content.cfm/video-gain-2008-santosa

fast company
mar 09: pinkberry's secret recipe to overnight branding success
with a personality every bit as sweet as a serving of pomegranate frozen yogurt topped with fruity pebbles, pinkberry creative director yolanda santosa charmed the audience at the y conference with her secret recipe to branding the great small business phenomenon of our time.

the art directors club
mar 09: q&a with yo santosa
i have always loved concrete and the color grey, and came across the word ferroconcrete when i was doing research in school. ever since, i've always loved that word. and the letters f-e-r-r-o-c-o-n-c-r-e-t-e look perfect next to each another.

communication arts
mar/apr 09: 50th anniversary issue
first blush packaging
ferroconcrete branded this relatively new company featuring juices and teas made from wine grapes. a new transparent label allows the natural juice shades to take center stage.

communication arts
dec 08: exhibit
first blush is "grape juice all grown up," and takes a more sophisticated approach by focusing on the themes of color, beauty and the prized health benefits that grape juice offers.

aiga
oct 08: boundless love of branding
the root of successful branding is good communication and good ideas—and good ideas have no boundaries.

communication arts
aug 08: fresh
ferroconcrete's philosophy is quite simple: design applies to everything.

communication arts
apr 08: fresh
design seems to have a way of seeping into everything, even when we aren't conscious of it.

aiga los angeles feature
mar 08: ferroconcrete pours it on
yolanda santosa and her new venture, ferroconcrete, is creating a strong foundation for growing brands.

royal academy of arts magazine, u.k.
spring 08: lights, cranach, action!
santosa also anticipated a negative reaction: "after we finished with our project, we thought people were going to hate us for desecrating all these paintings."

graphic design usa 45th anniversary issue
jan 08: people to watch in 2008, yolanda santosa
we've sought out and spotlighted a cornucopia of creative professionals who make news, influence thought and improve the design community.

computer arts, u.k.
oct 07: q&a yolanda santosa
the 3 time emmy-nominated motion graphics designer is moving into print work. we find out why.

graphic design usa
oct 07: pinkberry
santosa's approach was to translate pinkberry's already popular sentiment into the branding while preserving the beauty of its minimal methodology.

aiga los angeles
aug 07: member spotlight, yolanda
what are your inspirations?
concrete. square edges. akzidenz grotesk.