Timeless, beautiful and classic, that’s how we think of a legend. As mptv decided to add contemporary legends to its photography collection of vintage ones, it needed its brand to follow suit.
Clean, modern, yet honoring the classic core of mptv’s collection, Ferroconcrete created a framework for the photography, and the legends, to speak for themselves. Tying together the entire brand with colors, typography and a love of the photos, Ferroconcrete used a contemporary color palette that complements instead of dominates and typography that blends perfectly with vintage and modern images alike.
A legend can be years in the making or can appear overnight, and the mptv collection has captured photos of both. With consistent branding that carries through the website, the brand identity, the e-newsletters and the ads, mptv’s newly personified brand is the perfect home for legends past and present.
This project has encompassed identity, development of brand line and language, website and newsletters.