packaging

Ferroconcrete was asked to develop the brand for éple, a sophisticated new fruit store located at the Los Angeles Third and Fairfax Farmer’s Market. We named the store, packaged the products and created the tagline House of Decadent Fruit. The name éple was inspired by the first fruit temptation in the Garden of Eden. The brand represents the company’s belief that fruit can be decadently packaged comparable to fine chocolates. In today’s health-conscious society, it’s nice to have healthy gift options that are still beautiful and indulgent.