2012 One Show Entertainment Award

It’s an exciting new chapter for Ferroconcrete – we just finished a network rebrand for TBS, including a full on-air graphics package with animated logo. Our central aim was to bring the logo to life by taking the network’s iconic half-circle smile and turning it into a living, breathing, three-dimensional character.

And as TBS is the leading destination for comedy and all things “very funny,” we thought – why shouldn’t the network strut it like they really own it? So we merged the two words together, creating the new brand tagline “veryfunny.”

We paid careful attention to communicate all on screen information simply and concisely by using a typography bar with a vibrant single color background. This helps to create a balance between the information graphics and the animated logo, allowing viewers to just relax and play along.

The logo (whose internal nickname unfortunately has to remain internal) has mega-personality… and you know how we feel about personality. He’s mischievous, handsome – some say studly, even – and just plain fun. He’s also a bit of a showoff as he interacts with onscreen characters and vies for the spotlight. His arsenal of expressions and gestures – he waves, jumps, and bows as he charms, goofs, and mimics – makes him one of history’s most versatile logos; but of course his main objective is to make YOU smile.

This project encompassed a comprehensive on-air network branding strategy, including logo design and animation, color palette, typography, and all on-air information graphic design for menus, logo ID’s, headers and upper 3rds.

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